TY  - BOOK
AU  - x Kelley, Eugene J. 
AU  -  William Lazer,
TI  - Managerial Marketing: Perspectives and Viewpoints a Source Book
U1  - 658.8 
PY  - 1972///
CY  - Bombay
PB  - D. B. Taraporevala Sons & Co PVT.
KW  - MANAGEMENT
ER  -