TY  - BOOK
AU  - D. Bennett, Peter 
AU  -  H. Kassarjian, Harold
TI  - Consumer Behavior: Foundations of Marketing Serues 
SN  - 0-87692-172-1
U1  - 334.5 
PY  - 1972///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd
KW  - ECONOMICS
ER  -